photos by Dian Lofton and Emily Pidgeon
Front Studio Architects designed the spatial experience of the inaugural TEDxNewYork, a one-day conference featuring twenty live talks from in and around New York City. Design elements included the main stage and audience seating with a prominently displayed logo custom produced in the Front Studio office as well as a downstairs lounge where conference attendees could gather. A textured display of the TEDx speakers, suspended in close proximity to one another, created intimacy for the users and reinforced the brand.
"Whether she dreams or whether a streaming profusion of thought was what she decides she must have dreamt, does not much matter."
—Gordimer, Nadine. The Pickup. 244